What Could the BetMGM-X Partnership Signify for Online Gambling in Michigan?
Social networking is nothing new to online gambling companies, which may be quite profitable for one of Michigan’s top online gaming sites.
According to reports, BetMGM and X, previously known as Twitter, have inked a ground-breaking agreement.
Together, the two will work to have BetMGM post odds and sports betting information on the social media network in the future.
Additionally, BetMGM MI Online Casino stands to gain quite a lot from the arrangement since it currently lags behind FanDuel and DraftKings in the online sports betting industry nationally as well as in online gambling in Michigan.
BetMGM also offers a BetMGM gift card option available for their online casino and sportsbook.
X Will Provide a Direct Connection to BetMGM
Fortune broke the news of the collaboration, but no start date or financial terms were provided.
The report claims that X will come with a function that shows BetMGM’s odds for sports events. Additionally, it will provide customers direct access to the online operator so they can make bets.
For BetMGM, this would be quite advantageous as it would put them in direct contact with a large audience that uses the site to discuss live sports events.
On X, there are around 556 million active monthly users, according to Exploding Topics. There are 2:1 more male users than female users, and 58% of those users are thought to be under 35 years old.
But just one out of every four X users is thought to be American. The number of American customers whose states have permitted online sports betting is unknown.
Users who don’t have access to legalized betting will not be able to make bets, even if X may be able to provide direct links to BetMGM.