Inspired Entertainment Partners with GAN, Launches iGaming in Michigan
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Inspired Entertainment has launched online gambling content in Michigan in a partnership with GAN Limited.
With the deal being signed, Inspired gains access to GAN’s network in the US.
According to Brooks Pierce, President and Chief Operating Officer of Inspired, the company is excited to collaborate with the GAN’s team. “We are in the early innings of rollout in the US digital gaming industry, and having GAN as a platform partner broadens our market access,” said Pierce.
He also noted that the demand for Inspired content remained strong, and they were looking forward to ramping the online slot portfolio and distribution.
This deal made right after the Inspired-Lotto-Quebec collab in October is a clear sign of the Inspired desire to continue its expansion into new sectors and diversify its game collection.
Dermot Smurfit, GAN’s CEO, also highlighted the potential success of the deal. “Inspired’s games have had a strong performance in the US, and we are excited to include their proven popular content in the GAN library,” he said.
