Play’n GO’s B2B Launch in the USA Starts with Michigan

Arsenii Anderson
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Play’n GO’s B2B Launch in the USA Starts with Michigan

A Provisional Internet Gaming Supplier (B2B) license in Michigan has been obtained by Play’n GO, a Swedish company. Rich Wilde and the Book of Dead, Reactoonz, and Rise of Olympus are just a few of the many slots games Play’n GO will now introduce to the US market, beginning with Michigan online casinos.

In 2022, Play’n GO has already published 27 slot machine games. Further expansion by the supplier into other US states is planned for the near future.

Johan Törnqvist, the CEO of Play’n GO, called the launch a “landmark event” in the company’s history and said that the company was “uniquely positioned” to thrive in the US market.

Play’n GO want their games to be as well-liked in the US as they already are in every other regulated market worldwide. They are aware that each regulated market is unique and that this will take time in the US, but they are steadfastly dedicated to growing their presence. By putting the player first and developing games that are primarily intended to entertain, Play’n GO has become a market leader in regulated markets.

Play’n GO, according to iGaming NEXT, has already established a staff of about four people in the US, spread out between two locations: Las Vegas and Washington, DC.

Before building a US office, the supplier plans to expand its US-facing sales, account management, and marketing teams; the office’s location is still to be decided.

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